North Philly · Est. 2020

BEENSTURDY

Kenyata "Yata" Gibson — visionary, entrepreneur, trendsetter. Fashion designer, CEO, model & PR rep building a worldwide movement from Richard Allen to the runways.

StreetwearDresswearKidsTalent Dev
Kenyata 'Yata' Gibson, founder of Yatabear and Beensturdy

"You're not taught with it,

you're born with it."

~ BSturdy

6+

Years building

3

Brands led

20+

Major collabs

Philly to the world

Been Sturdy collection lineup

The Movement

Bold. Loyal. Sturdy.

Fashion Designer

Streetwear, professional dresswear and kids clothing — premium heavyweight cotton, oversized fits, designed to stand out.

Cultural Vision

Bringing back the fearless energy of early-2000s fashion — confidence, originality and culture, back to the people.

Talent Developer

Managing and developing the next generation — opening doors and creating opportunities beyond the brand.

Been Sturdy signature tee collection

Signature Collection

Walk With Me
Or Watch Me

The Been Sturdy line is built on premium heavyweight cotton, oversized fits and high-quality DTF prints. Classic. Simple. Original. Fits every size — S through XXL, in black, white, sand and charcoal.

Shop the drop

Booking & Collabs

I'm not just building brands.
I'm building a legacy.