Brand
Yatabear
The teddy. The mascot. The movement.
The flagship — loyal, solid, original. Streetwear that carries the North Philly story everywhere it goes.
Founder & CEO of
Three brands.
One movement.
Brand
Beensturdy
Classic. Simple. Original. Fits every size.
Premium heavyweight cotton, oversized fits, signature DTF prints. The best clothing brand you'll ever do business with.
Brand
BSturdy
Bold. Loyal. Sturdy.
The graphic-driven line — loud type, gritty textures, hometown energy in every drop.
Shop the Movement
Latest Drops
Sweatsuits, jackets, thermals, tees and kids fits — the official Yatabear · Beensturdy · BSturdy lineup.
NewBeen Sturdy Shearling Jacket
$500
NewBeen Sturdy Red Zip Hoodie
$85
NewBeen Sturdy Leather Jacket
$140
NewDistressed Hoodie — Black
$125
NewDistressed Hoodie — Blue
$125
NewDistressed Hoodie — Grey
$125
NewDistressed Hoodie — Red
$125
NewSleeveless Distressed Hoodie — Red
$125
NewSleeveless Distressed Hoodie — Blue
$125
NewSleeveless Distressed Hoodie — Grey
$125
NewSleeveless Distressed Hoodie — Black
$125
NewBeen Sturdy Thermal Sets
$200
Been Sturdy Jackets
$100
Been Sturdy Tee
$50
$Cancersucks Sweatsuits — Black
$75
$Cancersucks Sweatsuits — Grey (Kids)
$75
#Yark Sweatsuit (Kids)
$50
Bud T-Shirts
$40
Been Sturdy Package
$25
From North Philly to the World