Founder & CEO of

Three brands.
One movement.

Brand

Yatabear

The teddy. The mascot. The movement.

The flagship — loyal, solid, original. Streetwear that carries the North Philly story everywhere it goes.

Brand

Beensturdy

Classic. Simple. Original. Fits every size.

Premium heavyweight cotton, oversized fits, signature DTF prints. The best clothing brand you'll ever do business with.

Brand

BSturdy

Bold. Loyal. Sturdy.

The graphic-driven line — loud type, gritty textures, hometown energy in every drop.

Featured Drop

Walk With Me Or Watch Me

  • • Premium heavyweight cotton
  • • Oversized fit
  • • DTF print — high quality
  • • Designed to stand out
  • • Sizes S · M · L · XL · XXL
  • • Black · White · Sand · Charcoal
Shop on Cobra Snake Den
Been Sturdy tee collection
Been Sturdy lineup

From North Philly to the World